Here is just a small sampling of our work. Everything we do is responsive or adaptive, just the way Google likes it. If Google ain’t happy, ain’t nobody happy! LOL. Whether we like it or not, Google sets the standards of how we play the game. As we develop each website, we are focused on finding a happy balance between aesthetics and functionality. Our designs have often been called “Clean”, but that is by design. We realize that having some really cool things going on with your website might make it super attractive, but the truth is, having a lot of things going on doesn’t make a good website. A friend of mine once told me that his boss always said: “There’s a fine line between pretty and profit.” There’s a bit of truth in that. You can load a bunch of gimmicks into a website that makes it somewhat entertaining, but what does it really do for your bottom line at the end of the day?
I’ve always liked sliders on the home page. But as it turns out, Google says that’s a no-no. With more than 85% of searches now being done from mobile devices, primarily smartphones, you need to think lean and mean. Your website needs to be optimized for faster loading and easier viewing on phones. If you want to stay in the game, you need to play the game according to Google.