Creative Ways to Promote VRBOs

by | Dec 25, 2023 | Vacation Rentals

Promoting VRBOs

Promoting vacation rental properties requires creativity and a strategic approach to attract potential guests. Here are some creative ways to promote your vacation rental properties:

Professional Photography and Virtual Tours:

    • Invest in high-quality, professional photos to showcase your property.
    • Consider creating virtual tours or 360-degree videos to provide an immersive experience.

Social Media Campaigns:

    • Utilize platforms like Instagram, Facebook, and Pinterest to showcase your property.
    • Run targeted ads and promotions to reach a wider audience.

Collaborate with Travel Bloggers and Influencers:

    • Partner with travel bloggers or social media influencers to review and promote your property.
    • Their recommendations can carry significant weight and reach a broad audience.

Themed Packages and Experiences:

    • Create unique packages or experiences tied to local attractions or events.
    • For example, a “Wine Lover’s Retreat” or a “Adventure Seeker’s Package.”

Engage with Local Businesses:

    • Partner with local businesses to offer discounts or promotions for your guests.
    • This could include restaurants, tour operators, or activity providers.

Host Events or Workshops:

    • Organize events or workshops related to local culture, cuisine, or activities.
    • This not only attracts guests but also adds value to their overall experience.

Loyalty Programs and Referral Discounts:

    • Implement a loyalty program for repeat guests.
    • Offer referral discounts to guests who refer friends or family.

Themed Social Media Challenges:

    • Create and promote themed challenges on social media, encouraging guests to share their experiences.
    • Use hashtags to increase visibility and engagement.

Interactive Website:

    • Ensure your website is user-friendly and interactive.
    • Include a booking calendar, guest reviews, and a blog with local tips and information.

Collaborate with Local Artists:

    • Feature local artwork or crafts in your rental property.
    • Collaborate with local artists for unique decor or installations.

Video Marketing:

    • Produce engaging videos showcasing your property and its surroundings.
    • Share these videos on your website, social media, and video-sharing platforms.

Email Marketing Campaigns:

    • Build an email list and send out regular newsletters with updates, promotions, and local recommendations.

Seasonal Promotions and Discounts:

    • Offer special promotions or discounts during off-peak seasons.
    • Create urgency with limited-time offers.

Participate in Travel Expos and Events:

    • Showcase your property at travel expos or local events.
    • Network with potential guests and other businesses in the industry.

User-Generated Content:

    • Encourage guests to share their experiences and photos on social media.
    • Feature user-generated content on your website and social platforms.

Remember to stay consistent with your brand and tailor your promotion strategies to your target audience. Combining multiple approaches will help maximize your reach and impact.  Should you need to hire a professional, we’re here to help.


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